What’s in it for me
Totally selfish, indulgent, in love with yourself products
We’re getting more obsessed. Not merely with
frankly what don’t we get obsessed about?
Up to and including death.
And when we’re not getting obsessed, we’re getting self-obsessed. Increasingly, we don’t care about anyone except ourselves.
The world is becoming less about
it it it,
and more about
us us us,
you you you,
and ultimately, of course,
me me me.
Therefore, what better way to show quite how egocentric we all are than with a new range of bathroom toiletries called appropriately enough
what’s in it for me..?
Designed to appeal to our inner selﬁshness, this is a brand to indulge the most important person in your life
wonder who that might be?
and leave them in a state of pampered preened perfection.
Whatever you do, just don’t
Not that you would do anyway.
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